That’s not to say there are not a few differences in books preferred by men. Both want a well-written book with a good plot and characters who speak to them. Writers whose books appeal to male readers say that grabbing the attention of a male reader isn’t much different from a female reader. “Even those publishers who are trying to reach the male reader, still keep their main female consumer who buys for the men of her household in mind by softening covers, titles, and such more so than they might if they only expected to sell the book to men.” “It is pretty easy to look at a book list or shelf and see that the main target of Christian fiction is women,” says Germany.
However, with so many more women readers than men, it can be difficult to publish or write books exclusively for male readers. The problem is that if a man walks into a store and it’s filled with 75 percent female clothing and 25 percent male clothing, the man will usually go shop somewhere else, which is also true for Christian bookstores.” “The reality is there is a great deal of great Christian fiction out there men would enjoy. “Men don’t think Christian fiction is a male product,” says the author of Rooms and the upcoming The Chair. About 60 percent of Jim Rubart’s readers are women, with men comprising the remaining percentage. Women also read more and buy more books in general. “I keep hearing that 80 percent of Christian fiction readers are women, but that seems to be more anecdotal and less a comment based on any set of research,” says Chip MacGregor, president of MacGregor Literary Inc. When it comes to Christian fiction, Christian male readers are definitely in the minority. It seems that Christian men do read Christian fiction, “though we believe them to be much fewer in number than the women who buy and read Christian fiction,” says Rebecca Germany, senior fiction editor for Barbour Publishing. Even more surprising, my husband read the book and liked it. In my own house, my husband, who reads little fiction in general and hasn’t picked up a Christian fiction book in years, came home from the library recently with a Christian crime novel- Back on Murder by Mark Bertrand. While Christian mystery, thrillers, suspense, military and political titles also jockey for space, women are still more likely to pick up those books than men.īut there are signs-mostly anecdotal- that may be slowly changing. The shelves are packed with titles of Amish, romance and historical books that tend to appeal more to women than to men. Walk into any Christian bookstore and browse the fiction section, and you might think only women read Christian fiction.
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